B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Current
68%
68% -- journalists using social platforms for story ideas for Journalists (2026)
68% of journalists utilize social media platforms to find and identify story ideas.
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
68%
Unit
Percentage
Data Vintage
2026
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Muck Rack
Primary
Tier C
https://www.shadow.inc/resources/ai-social-listening-brand-monitoring ↗
Source Article
AI Social Listening and Brand Monitoring: How AI Changes Media Intelligence (2026)
Last updated: June 12, 2026 · By Jessen Gibbs, CEO, Shadow
TL;DR
AI social listening and brand monitoring tools use natural language processing and machine learning to track brand mentions, analyze sentiment, and detect emerging narratives across social media, news, forums, and AI search engines. Th…
Original Research
Muck Rack
· Original study ↗
Methodology
Muck Rack 2026 data, as cited by Shadow
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Journalists: 68% journalists using social platforms for story ideas. Source: Muck Rack (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/journalists-social-story-ideas-2026
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<blockquote cite="https://lighthousedata.io/data/journalists-social-story-ideas-2026" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>68%</strong> -- journalists using social platforms for story ideas for Journalists<br><small>Source: Muck Rack (2026) · <a href="https://lighthousedata.io/data/journalists-social-story-ideas-2026" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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