B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
25%
25% -- pitches considered relevant by journalists for PR pitches (2025)
25% of PR pitches are considered relevant by journalists.
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
25%
Unit
Percentage
Data Vintage
2025
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
bigdriftmarketing.com
Primary
Tier C
https://www.bigdriftmarketing.com/post/complete-guide-to-press-release-writing ↗
Source Article
Complete Guide to Press Release Writing
Original Research
bigdriftmarketing.com
· Original study ↗
Methodology
Cited research from secondary blog; original study not named
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
PR pitches: 25% pitches considered relevant by journalists. Source: bigdriftmarketing.com (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/journalists-relevant-pitches-share-2025
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<blockquote cite="https://lighthousedata.io/data/journalists-relevant-pitches-share-2025" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>25%</strong> -- pitches considered relevant by journalists for PR pitches<br><small>Source: bigdriftmarketing.com (2025) · <a href="https://lighthousedata.io/data/journalists-relevant-pitches-share-2025" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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