B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
85%
85% -- journalists more likely to cover story with preexisting relationship for journalists (2025)
85% of journalists say they are more likely to cover a story if they have a pre-existing relationship with the source.
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
85%
Unit
Percentage
Data Vintage
2025
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Public Relations Society of America (PRSA)
Primary
Tier C
https://applaunchpartners.com/press-outreach-in-2026-future-marketing-strategies/ ↗
Source Article
2026 Press Outreach: Hyper
Original Research
Public Relations Society of America (PRSA)
· Original study ↗
Methodology
Cited 2025 PRSA report; details not provided
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
journalists: 85% journalists more likely to cover story with preexisting relationship. Source: Public Relations Society of America (PRSA) (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/journalists-relationship-coverage-2025
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<blockquote cite="https://lighthousedata.io/data/journalists-relationship-coverage-2025" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>85%</strong> -- journalists more likely to cover story with preexisting relationship for journalists<br><small>Source: Public Relations Society of America (PRSA) (2025) · <a href="https://lighthousedata.io/data/journalists-relationship-coverage-2025" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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