B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Current
66%
66% -- share of journalists using pr materials for story ideas for media professionals (2026)
66 percent of surveyed media professionals turn to PR materials for story ideas.
Attribution:
View source
Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
66%
Unit
Percentage
Data Vintage
2026
Entity
Sample Size
1,800
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
95
Source Trust
60
Citation Chain
20
Independence
30
Methodology
35
Freshness
95
Source
Cision
Primary
Tier A
https://agcommtech.de/en/2026/06/29/2026-state-of-the-media-report/ ↗
Source Article
2026 State of the Media Report
Original Research
Cision
· Original study ↗
Methodology
Cision survey of approximately 1,800 media professionals from 19 markets
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
media professionals: 66% share of journalists using pr materials for story ideas. Source: Cision (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/journalists-pr-materials-story-ideas-2026
HTML Embed
<blockquote cite="https://lighthousedata.io/data/journalists-pr-materials-story-ideas-2026" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>66%</strong> -- share of journalists using pr materials for story ideas for media professionals<br><small>Source: Cision (2026) · <a href="https://lighthousedata.io/data/journalists-pr-materials-story-ideas-2026" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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