B
Evidence Grade B
Graded
under review
Safe to Cite
Current
170,000
170,000 -- sustainable activities for Vai De Zica campaign, Joinville, Brazil (2026)
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
170,000
Unit
Count
Data Vintage
2026
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
BetterPoints Ltd
Primary
Tier B
https://www.betterpoints.ltd/behaviour-change/ ↗
Source Article
BetterPoints Ltd
Original Research
BetterPoints Ltd
· Original study ↗
Methodology
Six-week pilot project powered by BetterPoints
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Vai De Zica campaign, Joinville, Brazil: 170,000 sustainable activities. Source: BetterPoints Ltd (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/joinville-sustainable-activities
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<blockquote cite="https://lighthousedata.io/data/joinville-sustainable-activities" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>170,000</strong> -- sustainable activities for Vai De Zica campaign, Joinville, Brazil<br><small>Source: BetterPoints Ltd (2026) · <a href="https://lighthousedata.io/data/joinville-sustainable-activities" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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