B Evidence Grade B Graded under review Safe to Cite Current

95%

95% -- jobseekers considering company reputation important for jobseekers (2026)

2026

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Lighthouse Research Team
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Evidence graded
Value
95%
Unit
Percentage
Data Vintage
2026
Entity
jobseekers
B
Strong, reliable evidence

Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.

60/100 confidence

Single source - not yet corroborated

Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source Article
Why employer branding matters in recruitment | Textmetrics
What does employer branding have to do with recruitment, you might wonder? Probably a lot more than you think. Research shows that 69% of jobseekers say they would reject a job offer from a company with a bad reputation. And 95% of jobseekers consider the reputation of a company important when explo…

Cited research; original survey not identified on page

Methodology documented
Industrymarketing
Plain Text
jobseekers: 95% jobseekers considering company reputation important. Source: (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/jobseekers-consider-company-reputation-important
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<blockquote cite="https://lighthousedata.io/data/jobseekers-consider-company-reputation-important" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>95%</strong> -- jobseekers considering company reputation important for jobseekers<br><small>Source:  (2026) · <a href="https://lighthousedata.io/data/jobseekers-consider-company-reputation-important" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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