B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Aging
40%
40% -- wasted job advertising budget share for job advertising budgets (2024)
Up to 40% of job advertising budgets are wasted due to manual or low-frequency ad optimization practices or inefficient CPC deals.
- Source states 'up to 40%'
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
40%
Unit
Percentage
Data Vintage
2024
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Aptitude Research
Primary
Tier B
https://www.hirematic.com/it/choosing-pay-per-applicant-recruitment-platform/ ↗
Source Article
Choosing Pay-Per-Applicant Platform
Pay-per-applicant job ad platforms — sometimes called recruitment marketing or programmatic job advertising platforms — use a blend of automation, AI, and human expertise to help organisations achieve more with less effort and less cost.
Choosing the right pay-per-applicant recruitment platform for …
Original Research
Aptitude Research
· Original study ↗
Methodology
Survey finding cited by Hirematic from Aptitude Research
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
job advertising budgets: 40% wasted job advertising budget share. Source: Aptitude Research (2024). Via Lighthouse Intelligence -- https://lighthousedata.io/data/job-ad-budget-wasted-manual-optimization
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<blockquote cite="https://lighthousedata.io/data/job-ad-budget-wasted-manual-optimization" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>40%</strong> -- wasted job advertising budget share for job advertising budgets<br><small>Source: Aptitude Research (2024) · <a href="https://lighthousedata.io/data/job-ad-budget-wasted-manual-optimization" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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