B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
1
1 -- average search ranking for JC Penney (2011)
JC Penney had an average search ranking position of 1.3 across 59 search terms prior to Google penalizing the site.
- Represents search ranking before Google's manual penalty
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
1
Unit
Rank
Data Vintage
2011
Entity
Sample Size
59
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
The New York Times
Primary
Tier B
http://www.lodestarmg.com/seo-blog.php/2011/03 ↗
Source Article
Archive for March, 2011
Original Research
The New York Times
· Original study ↗
Methodology
Google penalty after manual action for paid-link scheme; reported via New York Times investigation
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
JC Penney: 1 average search ranking. Source: The New York Times (2011). Via Lighthouse Intelligence -- https://lighthousedata.io/data/jcpenney-search-position-drop-2011
HTML Embed
<blockquote cite="https://lighthousedata.io/data/jcpenney-search-position-drop-2011" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>1</strong> -- average search ranking for JC Penney<br><small>Source: The New York Times (2011) · <a href="https://lighthousedata.io/data/jcpenney-search-position-drop-2011" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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