B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
45%
45% -- share of respondents who do not drink alcohol for Japanese adults aged 20-59 (2023)
45% of surveyed Japanese men and women aged 20-59 do not drink alcohol.
Attribution:
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Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
45%
Unit
Percentage
Data Vintage
2023
Entity
Sample Size
10,000
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
60
Independence
30
Methodology
45
Freshness
95
Source
Asahi Group
Primary
Tier B
https://tokyoesque.com/non-alcoholic-drinks-market-in-japan/ ↗
Source Article
Growing Japanese Non-Alcoholic Drinks Market: 336 Million Litres Consumed - Tokyoesque
Growing Japanese Non-Alcoholic Drinks Market: 336 Million Litres Consumed
By Manaho Yamamoto
Interest in being sober curious, meaning a lifestyle in which people consider a non-alcohol lifestyle or rethink their relationship with alcohol, has been growing worldwide for some time. This sober curious …
Original Research
Asahi Group
· Original study ↗
Methodology
Asahi Group survey of 10,000 men and women aged 20-59 on drinking habits
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Japanese adults aged 20-59: 45% share of respondents who do not drink alcohol. Source: Asahi Group (2023). Via Lighthouse Intelligence -- https://lighthousedata.io/data/japan-non-drinkers-asahi-survey
HTML Embed
<blockquote cite="https://lighthousedata.io/data/japan-non-drinkers-asahi-survey" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>45%</strong> -- share of respondents who do not drink alcohol for Japanese adults aged 20-59<br><small>Source: Asahi Group (2023) · <a href="https://lighthousedata.io/data/japan-non-drinkers-asahi-survey" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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