B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
18%
18% -- invalid traffic growth rate for global digital advertising (Q1 2025)
Invalid traffic (IVT) levels grew by 18% globally in Q1 2025 alone according to Pixalate.
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Lighthouse Research Team
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Source verified
Evidence graded
Value
18%
Unit
Percentage
Data Vintage
Q1 2025
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Pixalate
Primary
Tier B
https://martechasia.net/analysis/protecting-ad-budgets-from-hidden-fraud/ ↗
Source Article
Protecting ad budgets from hidden fraud | MartechAsia
The digital ad ecosystem is under siege from invalid traffic (IVT). Hyper-engaged users are a critical blind spot no one is talking about.
Online advertising is ever evolving, personalisation is now king. Marketers are increasingly pouring big budgets into tailored campaigns, but few realise their a…
Original Research
Pixalate
· Original study ↗
Methodology
Citing Pixalate data on invalid traffic levels
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
global digital advertising: 18% invalid traffic growth rate. Source: Pixalate (Q1 2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/ivt-growth-q1-2025
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<blockquote cite="https://lighthousedata.io/data/ivt-growth-q1-2025" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>18%</strong> -- invalid traffic growth rate for global digital advertising<br><small>Source: Pixalate (Q1 2025) · <a href="https://lighthousedata.io/data/ivt-growth-q1-2025" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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