B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
19%
19% -- positive brand sentiment for ITV (2025)
Positive sentiment for ITV peaked at 19% following Round 3 fixtures of the Six Nations tournament.
- Peak observed following Round 3 fixtures
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
19%
Unit
Percentage
Data Vintage
2025
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
95
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Savanta
Primary
Tier A
https://savanta.com/knowledge-centre/view/redefining-live-advertising/ ↗
Source Article
Redefining live advertising - Savanta
ITV’s decision to introduce split-screen advertising during this year’s Six Nations represents a meaningful step in the evolution of UK broadcasting.
While the format is familiar in international sports coverage, its debut in a major British sporting event marks a significant moment for domestic med…
Original Research
Savanta
· Original study ↗
Methodology
Savanta BrandVue brand tracking
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
ITV: 19% positive brand sentiment. Source: Savanta (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/itv-positive-sentiment-peak-19
HTML Embed
<blockquote cite="https://lighthousedata.io/data/itv-positive-sentiment-peak-19" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>19%</strong> -- positive brand sentiment for ITV<br><small>Source: Savanta (2025) · <a href="https://lighthousedata.io/data/itv-positive-sentiment-peak-19" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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