B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
55%
55% -- organic revenue share for Iris&Romeo (2020)
Iris&Romeo earned 55% of its revenue from unpaid/organic marketing efforts in the past year.
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
55%
Unit
Percentage
Data Vintage
2020
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
95
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Iris&Romeo
Primary
Tier A
https://www.glossy.co/beauty/irisromeo-secures-2-million-in-seed-round-to-reach-women-in-their-power… ↗
Source Article
Iris&Romeo secures $2 million in seed round to reach 'women in their power years'
Founded by former Smashbox executive Michele Gough Baril, DTC beauty brand Iris&Romeo secured $2 million in seed round funding.
Closed in early April and announced on Monday, the round was funded by BrandProject, which is known for funding DTC and tech startups including Persona, Freshly, Atolla, Pe…
Original Research
Iris&Romeo
· Original study ↗
Methodology
Company earnings report
Methodology documented
Trend Over Time
| Period | Value | Change |
|---|---|---|
| 2020 (current) | 55% | |
| 2021 | 55% | 0% |
Segmentation
Industrymarketing
Cite this stat
Plain Text
Iris&Romeo: 55% organic revenue share. Source: Iris&Romeo (2020). Via Lighthouse Intelligence -- https://lighthousedata.io/data/irisromeo-organic-revenue
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<blockquote cite="https://lighthousedata.io/data/irisromeo-organic-revenue" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>55%</strong> -- organic revenue share for Iris&Romeo<br><small>Source: Iris&Romeo (2020) · <a href="https://lighthousedata.io/data/irisromeo-organic-revenue" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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