B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Aging
60%
60% -- share of respondents finding too much advertising on on demand video platforms for Irish video-on-demand viewers (2024)
60% of respondents in an Irish study felt there was too much advertising associated with on-demand video platforms.
- Specific methodology and study name are not detailed in the source text.
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Lighthouse Research Team
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Source verified
Evidence graded
Value
60%
Unit
Percentage
Data Vintage
2024
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Irish study (unnamed)
Primary
Tier C
https://panorbit.in/when-and-why-people-pay-attention-to-video-ads/ ↗
Source Article
When and Why People Pay Attention to Video Ads - Panorbit
In the 21st century, video advertising is the most popular way to reach online audiences. Experts believe video advertising will dominate the next decade, which suggests that now is an ideal time for marketing professionals to learn more about it and investigate how it could improve their reach and …
Original Research
Irish study (unnamed)
· Original study ↗
Methodology
Irish study cited by author; methodology not detailed
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Irish video-on-demand viewers: 60% share of respondents finding too much advertising on on demand video platforms. Source: Irish study (unnamed) (2024). Via Lighthouse Intelligence -- https://lighthousedata.io/data/irish-video-ad-clutter-ondemand
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<blockquote cite="https://lighthousedata.io/data/irish-video-ad-clutter-ondemand" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>60%</strong> -- share of respondents finding too much advertising on on demand video platforms for Irish video-on-demand viewers<br><small>Source: Irish study (unnamed) (2024) · <a href="https://lighthousedata.io/data/irish-video-ad-clutter-ondemand" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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