B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
4.5%
4.5% -- branded content revenue growth rate for Irish radio (2025)
Irish radio branded content revenue grew by 4.5% in 2025.
Attribution:
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Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
4.5%
Unit
Percentage
Data Vintage
2025
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Radiocentre Ireland
Primary
Tier B
https://www.musicdatak.com/post/irish-radio-grew-branded-content-revenue-by-4-5-while-spot-ads-fell-… ↗
Source Article
Irish Radio: Branded Content Up 4.5%, Spot Ads Down
Irish Radio Grew Branded Content Revenue by 4.5% While Spot Ads Fell. The Packaging Lesson Works Anywhere.
The split between spot revenue and content revenue is widening. The stations winning know which side to build on.
March 07, 2026
Radiocentre Ireland's 2025 full-year figures tell a story that e…
Original Research
Radiocentre Ireland
· Original study ↗
Methodology
Radiocentre Ireland full-year revenue figures
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Irish radio: 4.5% branded content revenue growth rate. Source: Radiocentre Ireland (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/irish-radio-branded-content-growth-2025
HTML Embed
<blockquote cite="https://lighthousedata.io/data/irish-radio-branded-content-growth-2025" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>4.5%</strong> -- branded content revenue growth rate for Irish radio<br><small>Source: Radiocentre Ireland (2025) · <a href="https://lighthousedata.io/data/irish-radio-branded-content-growth-2025" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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