B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Aging
90%
90% -- industry survey agree percentage for Ireland's advertising industry (2024)
90% of Ireland's advertising industry recognises that it has an important role in changing consumer behaviours.
Attribution:
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Lighthouse Research Team
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Source verified
Evidence graded
Value
90%
Unit
Percentage
Data Vintage
2024
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
95
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
IAPI (Institute of Advertising Practitioners of Ireland)
Primary
Tier A
https://prca.ie/2024/05/01/irish-people-question-the-role-of-advertising/ ↗
Source Article
Irish people question the role of advertising
According to new Good Life 2030 Ireland research, 77% of Irish citizens believe that ‘the advertising industry should help people lead healthy, sustainable lives’. However 45% of Irish people agree that ‘the world would be better off without advertising (in its current form).’ One in three (32%) ‘ne…
Original Research
IAPI (Institute of Advertising Practitioners of Ireland)
· Original study ↗
Methodology
IAPI industry research conducted in support of the Good Life 2030 Ireland project
Methodology documented
Segmentation
Industrymarketing
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Plain Text
Ireland's advertising industry: 90% industry survey agree percentage. Source: IAPI (Institute of Advertising Practitioners of Ireland) (2024). Via Lighthouse Intelligence -- https://lighthousedata.io/data/irish-industry-role-changing-consumer-behaviours
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<blockquote cite="https://lighthousedata.io/data/irish-industry-role-changing-consumer-behaviours" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>90%</strong> -- industry survey agree percentage for Ireland's advertising industry<br><small>Source: IAPI (Institute of Advertising Practitioners of Ireland) (2024) · <a href="https://lighthousedata.io/data/irish-industry-role-changing-consumer-behaviours" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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