B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Aging
57%
57% -- industry survey disagree percentage for Ireland's advertising industry (2024)
57% of Ireland's advertising industry do not believe that the industry is currently doing all it can to create a sustainable world.
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Lighthouse Research Team
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Source verified
Evidence graded
Value
57%
Unit
Percentage
Data Vintage
2024
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
95
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
IAPI (Institute of Advertising Practitioners of Ireland)
Primary
Tier A
https://prca.ie/2024/05/01/irish-people-question-the-role-of-advertising/ ↗
Source Article
Irish people question the role of advertising
According to new Good Life 2030 Ireland research, 77% of Irish citizens believe that ‘the advertising industry should help people lead healthy, sustainable lives’. However 45% of Irish people agree that ‘the world would be better off without advertising (in its current form).’ One in three (32%) ‘ne…
Original Research
IAPI (Institute of Advertising Practitioners of Ireland)
· Original study ↗
Methodology
IAPI industry research conducted in support of the Good Life 2030 Ireland project
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Ireland's advertising industry: 57% industry survey disagree percentage. Source: IAPI (Institute of Advertising Practitioners of Ireland) (2024). Via Lighthouse Intelligence -- https://lighthousedata.io/data/irish-industry-not-doing-all-for-sustainability
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<blockquote cite="https://lighthousedata.io/data/irish-industry-not-doing-all-for-sustainability" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>57%</strong> -- industry survey disagree percentage for Ireland's advertising industry<br><small>Source: IAPI (Institute of Advertising Practitioners of Ireland) (2024) · <a href="https://lighthousedata.io/data/irish-industry-not-doing-all-for-sustainability" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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