B Evidence Grade B Graded accuracy verified by the review judge Safe to Cite Current

44%

44% -- brand switching openness for Irish hospitality customers (2026)

Name: Brand Switching Openness Statistics
Creator: Lighthouse Intelligence
Published: 2026-10-03

2026 · Hanover Research

44% of customers in the Irish hospitality sector are open to trying new brands according to Hanover Research's customer satisfaction analysis.

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Attribution: Hanover Research View source

Lighthouse Research Team

Last verified: 2026-10-03 · How we verify data →

Source verified Evidence graded

Value

44%

Unit

Percentage

Data Vintage

2026

Entity

Irish hospitality customers

Geography

EMEA

Evidence Quality

Strong, reliable evidence

Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.

61/100 confidence

Single source - not yet corroborated

Score breakdown

Extraction

Source Trust

Citation Chain

Independence

Methodology

Freshness

Source

Hanover Research Primary Tier C

https://www.beaconrecruitment.ie/blog/how-to-measure-customer-satisfaction ↗

Confidence: 48/100 Vintage: 2026 Channel: Common Crawl

Source Article

How to Measure Customer Satisfaction: Hotel & Restaurants Ireland

Original Research

Hanover Research · Original study ↗

Methodology

Cited from Hanover Research customer satisfaction analysis

Methodology documented

Segmentation

IndustryHospitality RegionEMEA Channelcontent

Cite this stat

Plain Text

Irish hospitality customers: 44% brand switching openness. Source: Hanover Research (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/irish-hospitality-open-to-new-brands

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<blockquote cite="https://lighthousedata.io/data/irish-hospitality-open-to-new-brands" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>44%</strong> -- brand switching openness for Irish hospitality customers<br><small>Source: Hanover Research (2026) · <a href="https://lighthousedata.io/data/irish-hospitality-open-to-new-brands" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>

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