B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
45%
45% -- average monthly ad budget growth rate for IRIS (I Ride In Style) digital advertising account (2023)
IRIS experienced an average monthly ad budget increase of 45% in 2023.
Attribution:
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Lighthouse Research Team
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Source verified
Evidence graded
Value
45%
Unit
Percentage
Data Vintage
2023
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
95
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Nativve
Primary
Tier A
https://www.nativve.com/work/growing-d2c-website-digital-advertising/ ↗
Source Article
Shopify Case Study: IRIS | nativve
Shopify Case Study: IRIS
This is how we helped Iris Slappendel’s women-led cycling brand, I Ride In Style, grow their D2C website sales with digital advertising
Following a professional road cycling career that spanned almost a decade and included major wins at the Open de Suède Vårgårda (2012) and …
Original Research
Nativve
· Original study ↗
Methodology
Year-over-year increase in average monthly ad budget for the IRIS account in 2023 vs 2022, managed by Nativve
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
IRIS (I Ride In Style) digital advertising account: 45% average monthly ad budget growth rate. Source: Nativve (2023). Via Lighthouse Intelligence -- https://lighthousedata.io/data/iris-avg-monthly-ad-budget-increase-2023
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<blockquote cite="https://lighthousedata.io/data/iris-avg-monthly-ad-budget-increase-2023" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>45%</strong> -- average monthly ad budget growth rate for IRIS (I Ride In Style) digital advertising account<br><small>Source: Nativve (2023) · <a href="https://lighthousedata.io/data/iris-avg-monthly-ad-budget-increase-2023" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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