B Evidence Grade B Graded accuracy verified by the review judge Safe to Cite Current

70%

70% -- ad spend year over year increase for women's sports (2026)

Name: Ad Spend Year Over Year Increase Statistics
Creator: Lighthouse Intelligence
Published: 2026-08-15

2026 · WPP Media

Investment in women's sports was estimated to be up nearly 70% year over year as of 2026.

Estimated figure
Stated as nearly 70%

Cite this stat Share How we verify

Attribution: WPP Media View source

Lighthouse Research Team

Last verified: 2026-08-15 · How we verify data →

Source verified Evidence graded

Value

70%

Unit

Percentage

Data Vintage

2026

Entity

women's sports

Geography

Evidence Quality

Strong, reliable evidence

Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.

70/100 confidence

Score breakdown

Extraction

Source Trust

Citation Chain

Independence

Methodology

Freshness

Sources (4)

WPP Media Primary Tier B

https://www.glossy.co/beauty/ipsy-joins-the-wnba-craze-as-the-official-beauty-partner-of-the-las-veg… ↗

Confidence: 51/100 Vintage: 2026 Channel: Common Crawl

Source Article

Ipsy joins the WNBA craze as the official beauty partner of the Las Vegas Aces

Also cited by

iab.com https://www.iab.com/

2026-08-15

marketingdive.com https://www.marketingdive.com/

2026-08-15

influencermarketinghub.com https://influencermarketinghub.com/

2026-08-15

Original Research

WPP Media · Original study ↗

Segmentation

IndustryMedia RegionUS Channelevents

Cite this stat

Plain Text

women's sports: 70% ad spend year over year increase. Source: WPP Media (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/ipsy-wnba-partnership-2026

HTML Embed

<blockquote cite="https://lighthousedata.io/data/ipsy-wnba-partnership-2026" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>70%</strong> -- ad spend year over year increase for women's sports<br><small>Source: WPP Media (2026) · <a href="https://lighthousedata.io/data/ipsy-wnba-partnership-2026" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>

Share on X Share on LinkedIn

Use this data in your work

Copy the citation, embed the widget, or explore thousands more verified marketing statistics -- all free.

Copy citation Explore similar stats →