B
Evidence Grade B
Safe to Cite
Current
20
20 -- net promoter score improvement for Major Global Bank (2026)
Attribution:
View source
Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
20
Unit
Score
Data Vintage
2026
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
90
Citation Chain
90
Independence
30
Methodology
45
Freshness
95
Source
Ipsos
Primary
Tier B
https://www.ipsos.com/en-us/knowledge/customer-experience/immediacy-efm ↗
Source Article
The Immediacy of EFM
The Immediacy of EFM
by Richard Korn
First, let's clarify what EFM is. Effective EFM requires two main components:
- A software platform responsible for handling customer sample, distributing survey invitations, collecting data and reporting information relevant to user role.
- A partner company to …
Original Research
Ipsos
· Original study ↗
Methodology
Range not extracted due to lack of specific numbers
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Major Global Bank: 20 net promoter score improvement. Source: Ipsos (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/ipsos-efm-nps-improvement
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<blockquote cite="https://lighthousedata.io/data/ipsos-efm-nps-improvement" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>20</strong> -- net promoter score improvement for Major Global Bank<br><small>Source: Ipsos (2026) · <a href="https://lighthousedata.io/data/ipsos-efm-nps-improvement" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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