B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
25%
25% -- share of influencer marketing spend for FMCG during IPL 2025 (2025)
FMCG is projected to account for a 25% share of the total ₹550 crore influencer marketing spend during IPL 2025.
- Projections based on historical data and market analysis
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
25%
Unit
Percentage
Data Vintage
2025
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Qoruz
Primary
Tier B
https://agencyreporter.com/brands-to-invest-₹550-crore-in-influencer-marketing-during-ipl-20… ↗
Source Article
Brands to invest ₹550 Crore in Influencer Marketing during IPL 2025: Qoruz Report
Original Research
Qoruz
· Original study ↗
Methodology
Qoruz projection based on historical trends
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
FMCG during IPL 2025: 25% share of influencer marketing spend. Source: Qoruz (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/ipl-2025-fmcg-spend-share-25
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<blockquote cite="https://lighthousedata.io/data/ipl-2025-fmcg-spend-share-25" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>25%</strong> -- share of influencer marketing spend for FMCG during IPL 2025<br><small>Source: Qoruz (2025) · <a href="https://lighthousedata.io/data/ipl-2025-fmcg-spend-share-25" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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