B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
56%
56% -- focus feature usage rate for iPhone users (2023)
56% of iPhone users say they have used Apple's Focus feature to manage app/people notifications throughout the day.
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
56%
Unit
Percentage
Data Vintage
2023
Entity
Sample Size
11,000
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
95
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Airship
Primary
Tier A
https://digitalmedianet.com/airship-finds-most-consumers-actively-seek-to-minimize-mobile-distractio… ↗
Source Article
Airship Finds Most Consumers Actively Seek To Minimize Mobile Distractions
Airship Finds Most Consumers Actively Seek To Minimize Mobile Distractions
Global survey reveals the majority have adopted Apple’s Focus feature, while more are aware of Live Activities
PORTLAND, Ore.–(BUSINESS WIRE)–#AppleFocus–Ahead of Apple’s fall event and the release of iOS 17, Airship, the mob…
Original Research
Airship
· Original study ↗
Methodology
Survey by Airship in partnership with Sapio Research; feature introduced September 2021
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
iPhone users: 56% focus feature usage rate. Source: Airship (2023). Via Lighthouse Intelligence -- https://lighthousedata.io/data/iphone-users-focus-feature-usage-2023
HTML Embed
<blockquote cite="https://lighthousedata.io/data/iphone-users-focus-feature-usage-2023" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>56%</strong> -- focus feature usage rate for iPhone users<br><small>Source: Airship (2023) · <a href="https://lighthousedata.io/data/iphone-users-focus-feature-usage-2023" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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