B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
$2,300,000,000
$2,300,000,000 -- acquisition price for IPG Mediabrands (Acxiom Marketing Solutions) (2018)
IPG Mediabrands acquired Acxiom Marketing Solutions for $2.3 billion.
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
$2,300,000,000
Unit
Currency Usd
Data Vintage
2018
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
The 614 Group
Primary
Tier B
https://614group.com/case-studies/becoming-the-agency-of-tomorrow/ ↗
Source Article
IPG Mediabrands' Acxiom Acquisition: Becoming The Agency of Tomorrow
Original Research
The 614 Group
· Original study ↗
Methodology
Company announcement of completed acquisition
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
IPG Mediabrands (Acxiom Marketing Solutions): $2,300,000,000 acquisition price. Source: The 614 Group (2018). Via Lighthouse Intelligence -- https://lighthousedata.io/data/ipg-acxiom-acquisition-price-2018
HTML Embed
<blockquote cite="https://lighthousedata.io/data/ipg-acxiom-acquisition-price-2018" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>$2,300,000,000</strong> -- acquisition price for IPG Mediabrands (Acxiom Marketing Solutions)<br><small>Source: The 614 Group (2018) · <a href="https://lighthousedata.io/data/ipg-acxiom-acquisition-price-2018" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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