B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Current
42%
42% -- businesses expanding personalized customer experience via iot for businesses using IoT services (2026)
42% of survey respondents have been able to expand their capabilities in terms of offering personalized customer experience using IoT services.
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
42%
Unit
Percentage
Data Vintage
2026
Entity
Geography
Global
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
bigohtech.com
Primary
Tier C
https://bigohtech.com/blog/iot-in-business ↗
Source Article
IoT in Business
Original Research
bigohtech.com
· Original study ↗
Methodology
Unnamed survey cited by BigOhTech
Methodology documented
Segmentation
IndustryAll
Company SizeAll sizes
RegionGlobal
RoleAll marketers
Channelcontent
Cite this stat
Plain Text
businesses using IoT services: 42% businesses expanding personalized customer experience via iot. Source: bigohtech.com (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/iot-personalized-cx-42
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<blockquote cite="https://lighthousedata.io/data/iot-personalized-cx-42" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>42%</strong> -- businesses expanding personalized customer experience via iot for businesses using IoT services<br><small>Source: bigohtech.com (2026) · <a href="https://lighthousedata.io/data/iot-personalized-cx-42" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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