B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
30%
30% -- unique user growth rate for iOS 6 (2012)
MoPub observed a 30 percent increase in unique iOS 6 users since the launch of Google Maps for iOS 6.
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
30%
Unit
Percentage
Data Vintage
2012
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
MoPub
Primary
Tier B
http://www.perivision.net/wordpress/2012/12/want-more-proof-apple-maps-sucks-upgrades-to-ios6-has-ju… ↗
Source Article
Want more proof Apple Maps sucks? Upgrades to iOS6 has jumped
Original Research
MoPub
· Original study ↗
Methodology
Observed by MoPub via its mobile ad exchange data; reported by TechCrunch
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
iOS 6: 30% unique user growth rate. Source: MoPub (2012). Via Lighthouse Intelligence -- https://lighthousedata.io/data/ios6-unique-users-increase-google-maps-launch
HTML Embed
<blockquote cite="https://lighthousedata.io/data/ios6-unique-users-increase-google-maps-launch" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>30%</strong> -- unique user growth rate for iOS 6<br><small>Source: MoPub (2012) · <a href="https://lighthousedata.io/data/ios6-unique-users-increase-google-maps-launch" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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