B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Current
55%
55% -- share of keywords scoring 61 or above for iOS App Store (2026-08)
On the iOS App Store, 55% of scored keywords had a difficulty score of 61 or above.
- Demand-driven sample from keyword tool checks.
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
55%
Unit
Percentage
Data Vintage
2026-08
Entity
Sample Size
411
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
95
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
AppDrift
Primary
Tier A
https://appdrift.co/blog/ios-vs-android-keyword-difficulty-study-2026 ↗
Source Article
iOS vs Android Keyword Difficulty: We Scored 604 Keywords, and the App Store Is ~40% More Competitive (2026 Data)
Original Research
AppDrift
· Original study ↗
Methodology
Share of scored keywords in 'hard' zone (61+)
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
iOS App Store: 55% share of keywords scoring 61 or above. Source: AppDrift (2026-08). Via Lighthouse Intelligence -- https://lighthousedata.io/data/ios-hard-zone-share-2026
HTML Embed
<blockquote cite="https://lighthousedata.io/data/ios-hard-zone-share-2026" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>55%</strong> -- share of keywords scoring 61 or above for iOS App Store<br><small>Source: AppDrift (2026-08) · <a href="https://lighthousedata.io/data/ios-hard-zone-share-2026" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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