B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
35%
35% -- involuntary churn share for Subscriptions under $10 average order value (2025)
Involuntary failures make up 35% of all churn for subscriptions with an average order value under $10.
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
35%
Unit
Percentage
Data Vintage
2025
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Stripe
Primary
Tier B
https://www.subjolt.com/tools/churn-rate-calculator/ ↗
Source Article
Free Churn Rate Calculator Tool | SubJolt
Free Churn Rate Calculator
Enter your subscriber numbers to instantly see your monthly and annual churn rates with industry benchmarks.
Your Data
How many months does this data cover? (1–12)
Key Takeaways
- Churn rate means very little without the period attached. Stripe puts SaaS at 38% churn, whic…
Original Research
Stripe
· Original study ↗
Methodology
Stripe Churn Benchmarks
Methodology documented
Segmentation
Industrysaas
Cite this stat
Plain Text
Subscriptions under $10 average order value: 35% involuntary churn share. Source: Stripe (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/involuntary-churn-under-10-2025
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<blockquote cite="https://lighthousedata.io/data/involuntary-churn-under-10-2025" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>35%</strong> -- involuntary churn share for Subscriptions under $10 average order value<br><small>Source: Stripe (2025) · <a href="https://lighthousedata.io/data/involuntary-churn-under-10-2025" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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