B Evidence Grade B Graded accuracy verified by the review judge Safe to Cite Recent

93%

93% -- investor influence rate for investors (2025)

2025  · Nielsen

93% of investors are influenced by online reviews and public perception according to a Nielsen study.

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Attribution: Nielsen View source
Lighthouse Research Team
Last verified:  ·  How we verify data →
Source verified Evidence graded
Value
93%
Unit
Percentage
Data Vintage
2025
Entity
investors
B
Strong, reliable evidence

Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.

61/100 confidence

Single source - not yet corroborated

Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Nielsen Primary Tier C
https://onestopnw.com/business-reputation-management-agency/ ↗
Confidence: 48/100 Vintage: 2025 Channel: Deep Crawl
Source Article
Reputation Rescue: Best Agencies for Business Image Repair - OneStop Northwest LLC
Business Reputation Management Agency: Top 5 Trusted A business reputation management agency is crucial for maintaining a strong online presence. These agencies help businesses shape public perceptions, recover from reputation threats, and build trust with customers. Here’s a quick breakdown of how …
Original Research
Nielsen · Original study ↗

Nielsen study, cited secondhand

Methodology documented
Industrymarketing
Plain Text
investors: 93% investor influence rate. Source: Nielsen (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/investors-influenced-by-online-reviews
HTML Embed
<blockquote cite="https://lighthousedata.io/data/investors-influenced-by-online-reviews" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>93%</strong> -- investor influence rate for investors<br><small>Source: Nielsen (2025) · <a href="https://lighthousedata.io/data/investors-influenced-by-online-reviews" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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