B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Current
24%
24% -- brand recall lift vs market leader for Investec Private Bank (2026)
Investec's campaign achieved 24% greater recall of communications compared to the market leader.
- Achieved on less than half the budget of the market leader
Attribution:
View source
Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
24%
Unit
Percentage
Data Vintage
2026
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
BBD Perfect Storm
Primary
Tier C
https://bbdperfectstorm.com/project/calling-all-restless-spirits ↗
Source Article
Calling All Restless Spirits
Original Research
BBD Perfect Storm
· Original study ↗
Methodology
Single-campaign case study result reported by the agency
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Investec Private Bank: 24% brand recall lift vs market leader. Source: BBD Perfect Storm (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/investec-recall-lift-24pct
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<blockquote cite="https://lighthousedata.io/data/investec-recall-lift-24pct" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>24%</strong> -- brand recall lift vs market leader for Investec Private Bank<br><small>Source: BBD Perfect Storm (2026) · <a href="https://lighthousedata.io/data/investec-recall-lift-24pct" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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