B
Evidence Grade B
Graded
under review
Safe to Cite
Recent
20%
20% -- invalid deductions rate for CPG trade deductions (2025)
Attribution:
View source
Lighthouse Research Team
Last verified:
·
How we verify data →
Source verified
Evidence graded
Value
20%
Unit
Percentage
Data Vintage
2025
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
35
Freshness
95
Source
DemandTec
Primary
Tier C
https://www.demandtec.com/platform/what-is-commercial-trade-intelligence ↗
Source Article
What Is Commercial Trade Intelligence?
7,800+
connected CPG partners
120+
retail banners
30,000+
daily active users
25+ yrs
of demand science
QKS SPARK Matrix Leader 2025 · IRP&PO
The problem, named
AI everywhere, but it only sees half the deal
Trade is planned on one side of the table and executed on the other. Retailers price and promo…
Original Research
DemandTec
· Original study ↗
Methodology
Vendor-labeled industry estimate
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
CPG trade deductions: 20% invalid deductions rate. Source: DemandTec (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/invalid-deductions-share
HTML Embed
<blockquote cite="https://lighthousedata.io/data/invalid-deductions-share" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>20%</strong> -- invalid deductions rate for CPG trade deductions<br><small>Source: DemandTec (2025) · <a href="https://lighthousedata.io/data/invalid-deductions-share" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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