B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Aging
42%
42% -- invalid ads txt entries share for Tier-1 publishers (2024-09)
Invalid ads.txt entries account for 42% of total ads.txt entries on average for Tier-1 publishers.
Attribution:
View source
Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
42%
Unit
Percentage
Data Vintage
2024-09
Entity
Sample Size
10,000
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
95
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Databeat
Primary
Tier A
https://databeat.io/blog/sellers-report-october-2024/ ↗
Source Article
October 2024 Sellers Report: Ads.txt & SSP Trends Breakdown
Ads.txt Lines
In September 2024, the addition of 62,650 new ads.txt lines and the removal of 52,982 existing lines resulted in a net change of over 9,600+ lines. The positive net change is back after 3 months which is good news for SSP’s. However, the count of lines that were added over the past mon…
Original Research
Databeat
· Original study ↗
Methodology
Analysis of ads.txt files from top 10k US publishers; Tier-1 = rank 1-500 publishers
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Tier-1 publishers: 42% invalid ads txt entries share. Source: Databeat (2024-09). Via Lighthouse Intelligence -- https://lighthousedata.io/data/invalid-ads-txt-tier1
HTML Embed
<blockquote cite="https://lighthousedata.io/data/invalid-ads-txt-tier1" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>42%</strong> -- invalid ads txt entries share for Tier-1 publishers<br><small>Source: Databeat (2024-09) · <a href="https://lighthousedata.io/data/invalid-ads-txt-tier1" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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