B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Aging
30.6%
30.6% -- savings amount selection rate for Intuit Payroll employees (treatment groups) (2024-12)
30.6% of Intuit Payroll employees prompted with behavioral savings options chose a savings amount during payroll enrollment.
- 38.4% of those who selected an amount dropped off before entering bank routing/account details
Attribution:
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Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
30.6%
Unit
Percentage
Data Vintage
2024-12
Entity
Sample Size
90,000
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
95
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Irrational Labs
Primary
Tier A
https://irrationallabs.com/case-studies/intuit-payroll-how-we-increased-emergency-savings-by-5x/ ↗
Source Article
Intuit Payroll: How We Increased Emergency Savings by 5X - Irrational Labs
Thank you to Kelvin Li, Emily Takagi, Anna McCormick, and James Nolen at Intuit for supporting. Authors include Kristen Berman, Lisa Zaval, Juan Loureiro. Thanks to those who contributed input and feedback along the way: Isabel Mcdonald, Chaning Jang, Nick Maynard, Elsye Lefebrve, Rachel Schneider, …
Original Research
Irrational Labs
· Original study ↗
Methodology
Randomized experiment; share of prompted employees selecting a savings amount
Methodology documented
Segmentation
Industryhealthcare
Cite this stat
Plain Text
Intuit Payroll employees (treatment groups): 30.6% savings amount selection rate. Source: Irrational Labs (2024-12). Via Lighthouse Intelligence -- https://lighthousedata.io/data/intuit-payroll-chose-savings-amount-2024
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<blockquote cite="https://lighthousedata.io/data/intuit-payroll-chose-savings-amount-2024" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>30.6%</strong> -- savings amount selection rate for Intuit Payroll employees (treatment groups)<br><small>Source: Irrational Labs (2024-12) · <a href="https://lighthousedata.io/data/intuit-payroll-chose-savings-amount-2024" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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