B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
85%
85% -- share saying intrusive ads give poor publisher impression for online users (2023)
85% of people surveyed think obnoxious or intrusive ads give a poor impression of the publisher.
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
85%
Unit
Percentage
Data Vintage
2023
Entity
Geography
US
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
HubSpot and Adblock Plus
Primary
Tier B
https://adgebra.co/adgebra-building-user-friendly-advertising-solutions/ ↗
Source Article
Adgebra: Building User-Friendly Advertising Solutions
The advertising industry has gradually taken over the internet. On average, a person breathes 11,000 litres of air and sees up to 10,000 advertisements a day. Yes, 10,000 ads a day is nonetheless like breathing the air from the internet itself.
Thankfully users today have become habituated and have …
Original Research
HubSpot and Adblock Plus
· Original study ↗
Methodology
HubSpot and Adblock Plus study 'Why People Block Ads'
Methodology documented
Segmentation
IndustryAdTech
RegionUS
RoleAll marketers
Channelpaid_ads
Cite this stat
Plain Text
online users: 85% share saying intrusive ads give poor publisher impression. Source: HubSpot and Adblock Plus (2023). Via Lighthouse Intelligence -- https://lighthousedata.io/data/intrusive-ads-poor-publisher-impression-85pct
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<blockquote cite="https://lighthousedata.io/data/intrusive-ads-poor-publisher-impression-85pct" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>85%</strong> -- share saying intrusive ads give poor publisher impression for online users<br><small>Source: HubSpot and Adblock Plus (2023) · <a href="https://lighthousedata.io/data/intrusive-ads-poor-publisher-impression-85pct" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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