B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Current
80%
80% -- share of internet users starting product research on search engines for Internet users (2026)
80% of Internet users start off in search engines before buying a product or service online.
Attribution:
View source
Lighthouse Research Team
Last verified:
·
How we verify data →
Source verified
Evidence graded
Value
80%
Unit
Percentage
Data Vintage
2026
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Jupiter Media Metrix
Primary
Tier C
http://www.terrakon.com/internet-marketing-services ↗
Source Article
INTERNET MARKETING SERVICES
Original Research
Jupiter Media Metrix
· Original study ↗
Methodology
Cited by Terrakon Marketing from Jupiter Media Metrix research; original study date not stated
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Internet users: 80% share of internet users starting product research on search engines. Source: Jupiter Media Metrix (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/internet-users-start-search-engines-before-buying
HTML Embed
<blockquote cite="https://lighthousedata.io/data/internet-users-start-search-engines-before-buying" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>80%</strong> -- share of internet users starting product research on search engines for Internet users<br><small>Source: Jupiter Media Metrix (2026) · <a href="https://lighthousedata.io/data/internet-users-start-search-engines-before-buying" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
Share
Use this data in your work
Copy the citation, embed the widget, or explore thousands more verified marketing statistics -- all free.