B Evidence Grade B Graded accuracy verified by the review judge Safe to Cite Dated

92%

92% -- share of internet users who read reviews for internet users (2012)

Name: Share Of Internet Users Who Read Reviews Statistics
Creator: Lighthouse Intelligence
Published: 2026-09-25

2012 · Forrester Research

According to a study by Forrester Research, 92% of all internet users see and read reviews.

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Attribution: Forrester Research View source

Lighthouse Research Team

Last verified: 2026-09-25 · How we verify data →

Source verified Evidence graded

Value

92%

Unit

Percentage

Data Vintage

2012

Entity

internet users

Geography

Evidence Quality

Strong, reliable evidence

Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.

61/100 confidence

Single source - not yet corroborated

Score breakdown

Extraction

Source Trust

Citation Chain

Independence

Methodology

Freshness

Source

Forrester Research Primary Tier C

http://seoanalyst.dk/kategori/online-markedsføring/ ↗

Confidence: 48/100 Vintage: 2012 Channel: Common Crawl

Source Article

Søgemaskineoptimering med analytisk tilgang

Original Research

Forrester Research · Original study ↗

Methodology

Cited survey by Forrester Research, as reported in Danish marketing blog post

Methodology documented

Trend Over Time

Period	Value	Change
2012 (current)	92%
2013	92%	0%

Segmentation

Industrymarketing RegionDK RoleAll marketers Channelmulti-channel

Cite this stat

Plain Text

internet users: 92% share of internet users who read reviews. Source: Forrester Research (2012). Via Lighthouse Intelligence -- https://lighthousedata.io/data/internet-users-read-reviews-forrester

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<blockquote cite="https://lighthousedata.io/data/internet-users-read-reviews-forrester" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>92%</strong> -- share of internet users who read reviews for internet users<br><small>Source: Forrester Research (2012) · <a href="https://lighthousedata.io/data/internet-users-read-reviews-forrester" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>

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