B Evidence Grade B Graded accuracy verified by the review judge Safe to Cite Dated

91%

91% -- share of internet users not going past page one of search results for Google Search users (2009)

Name: Share Of Internet Users Not Going Past Page One Of Search Results Statistics
Creator: Lighthouse Intelligence
Published: 2026-09-30

2009 · van Deursen & van Dijk (academic research)

Approximately 91% of Internet users do not go past page one of Google's search results.

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Attribution: van Deursen & van Dijk (academic research) View source

Lighthouse Research Team

Last verified: 2026-09-30 · How we verify data →

Source verified Evidence graded

Value

91%

Unit

Percentage

Data Vintage

2009

Entity

Google Search users

Geography

Evidence Quality

Strong, reliable evidence

Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.

61/100 confidence

Single source - not yet corroborated

Score breakdown

Extraction

Source Trust

Citation Chain

Independence

Methodology

Freshness

Source

van Deursen & van Dijk (academic research) Primary Tier C

http://www.aplus.net.nz/online-reputation/battling/ ↗

Confidence: 48/100 Vintage: 2009 Channel: Common Crawl

Source Article

Help for Kiwis Battling Damaged Reputations Online

Original Research

van Deursen & van Dijk (academic research) · Original study ↗

Methodology

Academic research cited: 'Using the Internet: Skill Related Problems in User Online Behavior' (van Deursen & van Dijk, 2009); secondary citation via Aplus press release

Methodology documented

Segmentation

Industryseo RegionNZ RoleAll marketers Channelsearch

Cite this stat

Plain Text

Google Search users: 91% share of internet users not going past page one of search results. Source: van Deursen & van Dijk (academic research) (2009). Via Lighthouse Intelligence -- https://lighthousedata.io/data/internet-users-not-past-page-one-google

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<blockquote cite="https://lighthousedata.io/data/internet-users-not-past-page-one-google" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>91%</strong> -- share of internet users not going past page one of search results for Google Search users<br><small>Source: van Deursen & van Dijk (academic research) (2009) · <a href="https://lighthousedata.io/data/internet-users-not-past-page-one-google" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>

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