B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
84%
84% -- share saying internet faster for finding local businesses for consumers (2025)
84% of surveyed consumers say using the Internet is a much faster way to find local businesses.
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
84%
Unit
Percentage
Data Vintage
2025
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Nielsen
Primary
Tier C
https://bathmarketingconsultancy.co.uk/internet-facts-for-marketing/ ↗
Source Article
Internet facts for marketing - bathmarketingconsultancy
According to a recent Nielsen consumer survey:
- 86.3% of people indicated the Internet is now vital to their lifestyle
- 74% of people determine who to do business with locally using online computerised search engines such as Google and Yahoo
- 50% use Internet yellow pages to find new and existing…
Original Research
Nielsen
· Original study ↗
Methodology
Nielsen consumer survey, cited secondhand
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
consumers: 84% share saying internet faster for finding local businesses. Source: Nielsen (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/internet-faster-local-business-search-nielsen
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<blockquote cite="https://lighthousedata.io/data/internet-faster-local-business-search-nielsen" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>84%</strong> -- share saying internet faster for finding local businesses for consumers<br><small>Source: Nielsen (2025) · <a href="https://lighthousedata.io/data/internet-faster-local-business-search-nielsen" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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