B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Current
70%
70% -- international market entry failure rate for international market entrants (2026)
Approximately 70% of international market entry attempts fail to meet their projected return on investment within three years.
- Failed is defined as failing to meet projected return on investment within three years
Attribution:
View source
Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
70%
Unit
Percentage
Data Vintage
2026
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
amena-africa.com
Primary
Tier C
https://amena-africa.com/the-hidden-cost-of-entering-africa-without-local-market-research/ ↗
Source Article
The hidden cost of entering Africa without local market research
Original Research
amena-africa.com
· Original study ↗
Methodology
Cited research on international market entry outcomes
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
international market entrants: 70% international market entry failure rate. Source: amena-africa.com (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/international-entry-failure-rate-70pct
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<blockquote cite="https://lighthousedata.io/data/international-entry-failure-rate-70pct" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>70%</strong> -- international market entry failure rate for international market entrants<br><small>Source: amena-africa.com (2026) · <a href="https://lighthousedata.io/data/international-entry-failure-rate-70pct" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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