B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Current
70%
70% -- share of companies where seo reports to marketing for companies with an internal SEO team (2026)
According to a Forbes study, 70% of companies with an internal SEO team have the team report to marketing.
Attribution:
View source
Lighthouse Research Team
Last verified:
·
How we verify data →
Source verified
Evidence graded
Value
70%
Unit
Percentage
Data Vintage
2026
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Forbes
Primary
Tier C
https://anypost.ai/blog/how-to-build-an-internal-seo-team-roles-hires-and-org-structure ↗
Source Article
How to Build an Internal SEO Team: Roles, Hires, and Org Structure
Original Research
Forbes
· Original study ↗
Methodology
Study cited by publisher; methodology not stated
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
companies with an internal SEO team: 70% share of companies where seo reports to marketing. Source: Forbes (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/internal-seo-reports-to-marketing
HTML Embed
<blockquote cite="https://lighthousedata.io/data/internal-seo-reports-to-marketing" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>70%</strong> -- share of companies where seo reports to marketing for companies with an internal SEO team<br><small>Source: Forbes (2026) · <a href="https://lighthousedata.io/data/internal-seo-reports-to-marketing" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
Share
Use this data in your work
Copy the citation, embed the widget, or explore thousands more verified marketing statistics -- all free.