B Evidence Grade B Graded accuracy verified by the review judge Safe to Cite Recent

17%

17% -- share of internal links leading to 404 or redirects for sites with more than 10,000 pages (2025)

2025  · Ahrefs

An Ahrefs study found that 17% of internal links on sites with more than 10,000 pages lead to 404 errors or redirects.

Cite this stat Share How we verify
Attribution: Ahrefs View source
Lighthouse Research Team
Last verified:  ·  How we verify data →
Source verified Evidence graded
Value
17%
Unit
Percentage
Data Vintage
2025
Entity
sites with more than 10,000 pages
B
Strong, reliable evidence

Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.

61/100 confidence

Single source - not yet corroborated

Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Ahrefs Primary Tier C
https://www.linkactions.com/mistakes-in-relinking-that-cause-rankings-to-drop/ ↗
Confidence: 48/100 Vintage: 2025 Channel: Deep Crawl
Source Article
Mistakes in Relinking That Cause Rankings to Drop - LinkNatics
Internal relinking is one of the most underrated ranking factors. It helps search engines understand the structure of the site, distribute link weight and prioritize pages. But if incorrectly configured, it does not just not help – it hurts. And this is confirmed by both Google representatives and s…
Original Research
Ahrefs · Original study ↗

Ahrefs study, as cited by LinkNatics

Methodology documented
Industrymarketing
Plain Text
sites with more than 10,000 pages: 17% share of internal links leading to 404 or redirects. Source: Ahrefs (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/internal-links-404-redirects-ahrefs
HTML Embed
<blockquote cite="https://lighthousedata.io/data/internal-links-404-redirects-ahrefs" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>17%</strong> -- share of internal links leading to 404 or redirects for sites with more than 10,000 pages<br><small>Source: Ahrefs (2025) · <a href="https://lighthousedata.io/data/internal-links-404-redirects-ahrefs" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
Share
Share on X Share on LinkedIn

Use this data in your work

Copy the citation, embed the widget, or explore thousands more verified marketing statistics -- all free.

Copy citation Explore similar stats →