B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Aging
32%
32% -- brand recall lift vs linear ad for interactive video ads (2024)
Consumers are 32% more likely to remember an interactive video ad compared to a traditional linear ad, even if they do not actively engage with it.
- Applies even if users do not actively engage with the ad
- Original research study source is unspecified
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
32%
Unit
Percentage
Data Vintage
2024
Entity
Geography
Global
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
silverpush.co
Primary
Tier C
https://www.silverpush.co/blogs/interactive-video-ads/?utm_source=dwr-eng-story&utm_medium=dwr-botto… ↗
Source Article
Interactive Video Ads: Turn Passive Viewers to Active Participants - Silverpush
Interactive Video Ads: Turn Passive Viewers to Active Participants | 28 Mar, 2024
Interactive video ads signify a revolutionary change in digital advertising, turning passive spectators into dynamic participants. Through the smooth integration of interactive elements such as touchpoints, quizzes, an…
Original Research
silverpush.co
· Original study ↗
Methodology
Research cited by Silverpush, original study unspecified
Methodology documented
Segmentation
IndustryMedia
RegionGlobal
RoleAll marketers
Channelmulti-channel
Cite this stat
Plain Text
interactive video ads: 32% brand recall lift vs linear ad. Source: silverpush.co (2024). Via Lighthouse Intelligence -- https://lighthousedata.io/data/interactive-ad-brand-recall-32pct
HTML Embed
<blockquote cite="https://lighthousedata.io/data/interactive-ad-brand-recall-32pct" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>32%</strong> -- brand recall lift vs linear ad for interactive video ads<br><small>Source: silverpush.co (2024) · <a href="https://lighthousedata.io/data/interactive-ad-brand-recall-32pct" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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