B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Current
87%
87% -- marketers saying intent signals unreliable or inflated for senior B2B marketing leaders (2026)
87% of surveyed senior B2B marketing leaders reported that their intent signals were unreliable or inflated.
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
87%
Unit
Percentage
Data Vintage
2026
Entity
Sample Size
750
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
60
Independence
30
Methodology
45
Freshness
95
Source
DemandScience
Primary
Tier B
https://www.datamagnet.co/post/website-visitor-intent-vs-third-party-intent-data/ ↗
Source Article
Website Visitor Intent vs. Third-Party Intent Data (2026)
Disclosure: This article is published by Datamagnet. Vendor claims are self-reported unless otherwise noted.
Website Visitor Intent vs. Third-Party Intent Data: Which Should You Trust?
You've got two very different pitches in your inbox. One tool says it can name the company (maybe even the person) …
Original Research
DemandScience
· Original study ↗
Methodology
DemandScience 2026 State of Performance Marketing Report, survey of 750 senior B2B marketing leaders
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
senior B2B marketing leaders: 87% marketers saying intent signals unreliable or inflated. Source: DemandScience (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/intent-signals-unreliable-2026
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<blockquote cite="https://lighthousedata.io/data/intent-signals-unreliable-2026" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>87%</strong> -- marketers saying intent signals unreliable or inflated for senior B2B marketing leaders<br><small>Source: DemandScience (2026) · <a href="https://lighthousedata.io/data/intent-signals-unreliable-2026" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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