B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Aging
70%
70% -- click through rate reduction for Pages targeting wrong search intent (2024)
Pages targeting the wrong search intent experience 70% to 85% lower click-through rates.
- Reported as a range: 70-85%
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
70%
Unit
Percentage
Data Vintage
2024
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Ahrefs
Primary
Tier C
https://seowebster.com/blog/navigational-vs-transactional-keywords ↗
Source Article
Navigational vs. Transactional Keywords: How to Optimize for Each (2026 Guide)
You just optimized a product page for “CRM software” and watched it tank in rankings. Meanwhile, a blog post titled “What is CRM Software?” ranks #1 - but sends zero revenue. The problem? You matched the wrong page type to the search intent. Google doesn’t rank based on content quality alone; it ran…
Original Research
Ahrefs
· Original study ↗
Methodology
Range 70-85%, midpoint reported. Cited as Ahrefs Intent Study 2024.
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Pages targeting wrong search intent: 70% click through rate reduction. Source: Ahrefs (2024). Via Lighthouse Intelligence -- https://lighthousedata.io/data/intent-mismatch-lower-ctr
HTML Embed
<blockquote cite="https://lighthousedata.io/data/intent-mismatch-lower-ctr" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>70%</strong> -- click through rate reduction for Pages targeting wrong search intent<br><small>Source: Ahrefs (2024) · <a href="https://lighthousedata.io/data/intent-mismatch-lower-ctr" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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