B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Current
87%
87% -- organizations calling intent data unreliable for B2B organizations (2026)
87% of organizations say their intent data is unreliable or inflated.
Attribution:
View source
Lighthouse Research Team
Last verified:
·
How we verify data →
Source verified
Evidence graded
Value
87%
Unit
Percentage
Data Vintage
2026
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
60
Independence
30
Methodology
45
Freshness
95
Source
DemandScience
Primary
Tier C
https://martech.org/the-intent-data-playbook-is-breaking-down/ ↗
Source Article
How to Prioritize Accounts With Overlapping Intent Signals (2026)
Disclosure: This article is published by Datamagnet. Product capabilities described below are based on public documentation, retrieved 2026-08-06.
How to Prioritize Accounts With Multiple Overlapping Intent Signals
Your intent tool just flagged forty accounts this morning. A funding round here, a VP…
Original Research
DemandScience
· Original study ↗
Methodology
Cited from DemandScience 2026 State of Performance Marketing Report via MarTech
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
B2B organizations: 87% organizations calling intent data unreliable. Source: DemandScience (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/intent-data-unreliable-2026
HTML Embed
<blockquote cite="https://lighthousedata.io/data/intent-data-unreliable-2026" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>87%</strong> -- organizations calling intent data unreliable for B2B organizations<br><small>Source: DemandScience (2026) · <a href="https://lighthousedata.io/data/intent-data-unreliable-2026" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
Share
Use this data in your work
Copy the citation, embed the widget, or explore thousands more verified marketing statistics -- all free.