B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
21%
21% -- share of total media for Intelligence (search) media (2025)
Intelligence media accounts for 21% of total media in the advertising ecosystem taxonomy.
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
21%
Unit
Percentage
Data Vintage
2025
Entity
Geography
Global
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
95
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
WPP Media
Primary
Tier A
https://www.wppmedia.com/fr/news/the-ai-revolution-why-your-ad-spend-is-about-to-get-a-whole-lot-sma… ↗
Source Article
AI Revolution: Smarter Ad Spend & Growth
Media Minute16th Dec 2025
The AI Revolution: Why Your Ad Spend is About to Get a Whole Lot Smarter
Media Minute is WPP Media's series, specifically crafted to empower our clients and marketers for their intelligence era.
Let's be honest, the advertising landscape is changing faster than ever. What w…
Original Research
WPP Media
· Original study ↗
Methodology
WPP Media channel breakdown
Methodology documented
Segmentation
IndustryMedia
RegionGlobal
RoleAll marketers
Channelsearch
Cite this stat
Plain Text
Intelligence (search) media: 21% share of total media. Source: WPP Media (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/intelligence-share-of-total-media
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<blockquote cite="https://lighthousedata.io/data/intelligence-share-of-total-media" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>21%</strong> -- share of total media for Intelligence (search) media<br><small>Source: WPP Media (2025) · <a href="https://lighthousedata.io/data/intelligence-share-of-total-media" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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