B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Current
21%
21% -- share rating integrated data management high priority for communications professionals (2026)
21% of surveyed communications professionals in the cluster rate integrated data management as a high priority.
- Very small sample size (n=19 participants in the 'Strategy and impact measurement' cluster)
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
21%
Unit
Percentage
Data Vintage
2026
Entity
Sample Size
19
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
agcommtech.de
Primary
Tier B
https://agcommtech.de/en/2026/03/03/strategic-control-yes-measurement-logic-no-what-communicators-re… ↗
Source Article
"Strategic control? Yes! Measurement logic? No. - What communicators really do (and what they think they do)"
Original Research
agcommtech.de
· Original study ↗
Methodology
Survey in the 'Strategy and impact measurement' cluster with 19 participants
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
communications professionals: 21% share rating integrated data management high priority. Source: agcommtech.de (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/integrated-data-management-priority-communicators-2026
HTML Embed
<blockquote cite="https://lighthousedata.io/data/integrated-data-management-priority-communicators-2026" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>21%</strong> -- share rating integrated data management high priority for communications professionals<br><small>Source: agcommtech.de (2026) · <a href="https://lighthousedata.io/data/integrated-data-management-priority-communicators-2026" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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