B
Evidence Grade B
Graded
under review
Safe to Cite
Current
71%
71% -- digital research before purchase rate for Insurance consumers (2026)
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
71%
Unit
Percentage
Data Vintage
2026
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
PWC
Primary
Tier C
https://www.awaken.io/resources/blog/how-to-listen-to-your-customers-with-voice-analytics-to-transfo… ↗
Source Article
How to Listen to Your Customers with Voice Analytics to Transform Their Experience
Original Research
PWC
· Original study ↗
Methodology
PWC survey of insurance consumers, cited secondhand
Methodology documented
Segmentation
Industryfinance
Cite this stat
Plain Text
Insurance consumers: 71% digital research before purchase rate. Source: PWC (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/insurance-digital-research-pwc
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<blockquote cite="https://lighthousedata.io/data/insurance-digital-research-pwc" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>71%</strong> -- digital research before purchase rate for Insurance consumers<br><small>Source: PWC (2026) · <a href="https://lighthousedata.io/data/insurance-digital-research-pwc" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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