B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
45%
45% -- influencer marketing roi for Instagram (2025)
45% of surveyed marketers said Instagram is the platform through which they get the most significant ROI when working with influencers and creators.
Attribution:
View source
Lighthouse Research Team
Last verified:
·
How we verify data →
Source verified
Evidence graded
Value
45%
Unit
Percentage
Data Vintage
2025
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
95
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
HubSpot
Primary
Tier B
https://blog.hubspot.com/marketing/influencer-platforms ↗
Source Article
The top channels for influencer marketing this year [+ new data]
Finding the right influencer for a brand campaign can sort of feel like dating. You want someone who shares your values, aligns with your goals, and will make a great impression on your friends and family — or followers, in your brand’s case.
The same can be said if you’re an influencer looking for …
Original Research
HubSpot
· Original study ↗
Methodology
Based on a survey of marketers by HubSpot
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Instagram: 45% influencer marketing roi. Source: HubSpot (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/instagram_2025_roi
HTML Embed
<blockquote cite="https://lighthousedata.io/data/instagram_2025_roi" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>45%</strong> -- influencer marketing roi for Instagram<br><small>Source: HubSpot (2025) · <a href="https://lighthousedata.io/data/instagram_2025_roi" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
Share
Related Statistics
Use this data in your work
Copy the citation, embed the widget, or explore thousands more verified marketing statistics -- all free.