B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Aging
25%
25% -- audience growth rate for Instagram (2024)
As of 2024, Instagram saw a year-on-year audience growth of over 25%.
- over 25%
Attribution:
View source
Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
25%
Unit
Percentage
Data Vintage
2024
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
90
Citation Chain
90
Independence
30
Methodology
30
Freshness
95
Source
Hootsuite
Primary
Tier B
http://blog.hootsuite.com/sixth-app-directory/ ↗
Source Article
App-solutely Awesome! The HootSuite App Directory Advances With Plugins: Zendesk, Evernote and Storify
Original Research
Hootsuite
· Original study ↗
Segmentation
Industrymarketing
Cite this stat
Plain Text
Instagram: 25% audience growth rate. Source: Hootsuite (2024). Via Lighthouse Intelligence -- https://lighthousedata.io/data/instagram-yoy-audience-growth-25pct
HTML Embed
<blockquote cite="https://lighthousedata.io/data/instagram-yoy-audience-growth-25pct" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>25%</strong> -- audience growth rate for Instagram<br><small>Source: Hootsuite (2024) · <a href="https://lighthousedata.io/data/instagram-yoy-audience-growth-25pct" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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