B
Evidence Grade B
Graded
under review
Safe to Cite
Recent
81%
81% -- share of users researching brands on platform for Instagram (2025)
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
81%
Unit
Percentage
Data Vintage
2025
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
reliqus.com
Primary
Tier C
https://reliqus.com/content-dissemination/ ↗
Source Article
Content Dissemination: A Beginner's Guide to Effective Sharing
In today’s fast-paced digital world, having great content is just one part of the equation. Getting that content in front of the right audience is equally, if not more, important. That’s where content dissemination comes in. It’s a key component of a successful digital marketing strategy, enabling b…
Original Research
reliqus.com
· Original study ↗
Methodology
Blog citing research, original survey not identified
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Instagram: 81% share of users researching brands on platform. Source: reliqus.com (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/instagram-users-research-brands
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<blockquote cite="https://lighthousedata.io/data/instagram-users-research-brands" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>81%</strong> -- share of users researching brands on platform for Instagram<br><small>Source: reliqus.com (2025) · <a href="https://lighthousedata.io/data/instagram-users-research-brands" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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